This is a sample of what we produce for coaches and consultants every month — repurposed from a single podcast episode, done for you, delivered in 48 hours.
Sample Episode
Hey [First Name],
Thanks for tuning into episode 47 of The Growth Edge. I wanted to follow up with a quick summary of the three funnel gaps we covered — because this stuff is too important to leave to memory.
Gap 1 — The Follow-Up Gap. Most leads need 5–12 touchpoints. Most business owners stop at 2. If you're not following up consistently, you're leaving money in your pipeline.
Gap 2 — The Trust Gap. Your offer page needs to lead with transformation, not credentials. Buyers buy outcomes. Make sure your copy reflects that.
Gap 3 — The Speed Gap. Respond to new leads within 5 minutes wherever possible. A one-hour delay cuts your conversion rate in half.
Which one of these is the biggest issue in your business right now? Hit reply and let me know — I read every response.
Talk soon,
[Your Name]
Hey [First Name],
A few days ago I mentioned that most businesses give up on follow-up way too early. Today I want to give you the exact sequence I recommend to every client.
Here's the 5-touch follow-up framework:
Touch 1 (Day 0): Immediate response — confirm receipt, set expectations, deliver value.
Touch 2 (Day 1): A relevant case study or result — show proof, not promises.
Touch 3 (Day 3): A soft check-in — "Did you get a chance to look at X?"
Touch 4 (Day 7): A new piece of value — a tip, a resource, a short video.
Touch 5 (Day 14): The direct ask — "I have one spot open this month. Want to jump on a call?"
Most of your competitors stop at Touch 1 or 2. If you build this sequence out, you're already ahead of 90% of the market.
Want help building this into your business automatically? That's exactly what I do for my clients. Reply with "SEQUENCE" and I'll send you more details.
[Your Name]
Hey [First Name],
I'm opening up one free funnel audit this month for someone in my community who's serious about fixing their conversion gaps.
In 20 minutes, I'll look at your current funnel, identify your biggest leak, and give you a specific action to fix it — no pitch, no obligation.
I do this because the business owners who get the most value from a free audit tend to become long-term clients. But even if that's not you, you'll walk away with something actionable.
If you want the spot, just reply to this email with one sentence: what's the biggest sales or marketing challenge you're facing right now?
First person to reply gets the session.
Talk soon,
[Your Name]
If you've been spending money on ads, posting consistently on social media, and still wondering why you're not converting enquiries into paying clients — you're not alone. In my work with small business owners and consultants across industries, the problem is almost never the traffic. It's what happens after the lead arrives.
In episode 47 of The Growth Edge podcast, I walked through the three most common funnel gaps I see when I audit a business's sales process. Here's the full breakdown — plus what to do about each one.
Research consistently shows that most leads need between 5 and 12 touchpoints before making a purchasing decision. The uncomfortable truth? Most business owners follow up once or twice and then move on, assuming the lead isn't interested.
The lead isn't uninterested — they're busy. They need reminders. They need to see your name consistently enough that when they're finally ready to buy, you're the first person they think of.
Your website, your social profiles, and your sales calls need to lead with transformation — not credentials. Buyers don't purchase services. They purchase outcomes. The question every prospect is asking, consciously or not, is: "What does my life look like after working with this person?"
If your homepage headline, your intro email, and your pitch don't answer that question clearly and quickly, you're losing people at the awareness stage — before they ever reach a sales conversation.
Speed of response is one of the most underrated conversion factors in any business. Studies show that responding to a new lead within 5 minutes makes you 21 times more likely to qualify that lead than if you respond after 30 minutes. After one hour, your conversion probability drops by more than 50%.
This doesn't mean you need to be glued to your phone. It means you need a system — an automated first response that acknowledges the enquiry, delivers value, and sets expectations while you prepare your personal follow-up.
Want to find the leaks in your specific funnel? I offer free 20-minute funnel audits for qualified business owners.
👉 Book your free funnel audit hereProvocative Hook Reel (Script 1)
LinkedIn authority post
Newsletter — Episode 47 launch
Quick Win Tip Reel (Script 2)
Instagram carousel post
Blog article published
Authority Builder Short (Script 3)
Repurposed quote card post
Email 2 — Follow-up framework
Behind-the-scenes / client win clip
Poll or engagement post
Email 3 — Funnel audit offer